UK mobile gaming firm takes on Europe

UK mobile gaming firm takes on Europe UK mobile gaming firm Profitability Gaming has linked up with white-label specialists St Enodoc in preparation for a European expansion drive. St Enedoc is licensed in Gibraltar, which allows it to market the services of its partners, such as Bingo software firm Parlay, within the European Economic Area. And Profitability plans to use St Enodoc’s Gibraltar gaming licence to expand beyond the UK, where it is one of the dominant m-gaming players. Charles Cohen, Profitability’s founder, said he expected the partnership would allow it to expand quickly into the unexploited European m-gaming sector. “Now we have the deal in place with St Enedoc it will open up huge opportunities for us,” Cohen said. “The payment systems have to be looked at, but we now have the facility to offer our services as an offshore company,” he added. Probability operators one of the largest mobile casinos with a turnover thought to be in excess of £3m-per-year (US$5.7m) from over 20,000 active users. Its main partner in the UK is mobile content provider Monstermob, and it plans to link up with similar mobile-specific partners throughout Europe.